RoadWise: A Manitoba Public Insurance (MPI) Safety Campaign

Background

Program Goals:

Program is a group of incident/population-specific programs: to seek the cooperation of the Manitoba Department of Education to introduce driver safety teaching models into the public school curriculum; to expand the number of community-based partnerships; to consult with industry experts to create a suitable driver safety index whereby MPI can measure the comparative safety of Manitoba drivers against other North American jurisdictions

Intent:

Unintentional

Risk Factors Addressed:

To protect the public from the effects of motor vehicle-related losses

Place of occurrence:

Community

Age/Age Range:

all Manitoban drivers and pedestrians

Resources

Year Developed:

1996

Collaborative Organization(s):

Police agencies
Government agencies such as Highways, Health, and Justice
Addiction Foundation of Manitoba
Canadian Automobile Association 

Funding Resource(s):

Developed, maintained and implemented by MPI;
Program has corporate support and funding from MPI 

Implementation

Context/Setting:

Community-based implementation

Strategies Used:

Evaluation, Education, Engineering, Enactment

Activities Used:

Campaigns employ mass media and direct contact;
Programs are data-driven and are revised and evaluated accordingly;
Program strives to find fresh approach to an old issue 

Program Evaluation:

Evaluation framework comprises an ecological study, public awareness index, self-reported changes in attitudes and driving habits; pre- and post-measures form the bases for evaluation

Source of Best Practice:

Volpe, R., Lewko, J., & Battra, A. (2002). A Compendium of Effective, Evidence-Based Best Practices in Prevention of Neurotrauma. University of Toronto Press, Toronto.

Original Source:

Manitoba Public Insurance MPI (December, 1999). Closing the circle: A strategy of life-long learning for safety (RoadWise Annual Report 1999).

Supplementary Material:

N/A

Local Example(s):

N/A

Contact Information: 

Manitoba Public Insurance
Road Safety
9 THF lr-234 Donald
Winnipeg, Manitoba R3C 4A4
Canada
Tel: (204) 985-7000 

Outcomes

Long-term outcomes/Effectiveness:

Program has strong brand-awareness that obviates some of initial introductory work;
Program has forged partnership with Manitoba department of education 

Short-term outcomes:

Reduction in casualty crash reduction since 1996 may be attributable to program;
Program likely had strong role in self-reported changes in attitude towards safety

Other

Date of Review:

2000

Classification:

Best Practice