HIGHLIGHTING INJURY PREVENTION IN ONTARIO
Case Study 2: Kids Need a Boost - Booster Seat Campaign
Injuries are predictable and preventable, especially injuries in children that are due to motor vehicle collisions. Although legislated, the prevalence of correct booster seat use is low. In Ontario, only 29.5% of children 4-8 years of age are correctly restrained.
The Child Safety Coalition of Middlesex-London, a community partnership, developed a booster seat campaign, Kids Need a Boost, implemented using the findings from the following evidence-based sources:
- A systematic review that indicates types of effective strategies (Ehiri et al., 2006)
- An example of an effective multi-faceted community education campaign (Ebel et al., 2003)
- Information about the types of messages that are needed to increase booster seat use (Bruce et al., 2011)
- A conceptual model of how product distribution is expected to change behaviour (Robinson et al., 2014)
An objective of the campaign is to raise awareness to parents and caregivers that booster seats are essential to the safety of their children. Education is provided to caregivers through health fairs, events, and presentations throughout London and Middlesex. Along with education to families, the campaign is offering free booster seats to those families who may qualify. A booster seat will be provided to families, as well as an information package that includes educational material about the use of booster seats and resources on where to go for help.
The goal of Kids Need a Boost is to reduce the incidence and severity of injuries caused by not using booster seats. The short term goals were to increase the parent/caregiver awareness of the benefits of booster seats and to reduce cost barriers to booster seats for low income families.
- The long term impact is to reduce incidence and severity of injuries caused by not using booster seats
- Robinson et al., 2014 demonstrates successful behaviour change through product distribution over time
- Future local evaluation is being planned