December 2011

No More Accidents campaign launched

The Southwest Injury Prevention Conference’s annual Not By Accident Conference in London this past October was also the site for the formal launch of the Network's No More Accidents campaign. In their media release discussing the campaign they noted, “The purpose of this campaign is to change the language often used to describe injury and its causes. Accidents are defined as an act of fate, and happen for no apparent reason. Therefore, referring to injury causing events, like a car crash due to drinking and driving, as an accident, is misleading and a concern to individuals working in the field of injury prevention.”

See the No More Accidents page in the Forum at for posters and postcards developed for the campaign.

Also, see the videos which are posted on a SWIPN channel on YouTube:

Updated December 6, 2011