In addition to working as the public health reporter for the Globe, André Picard is author of the best-selling books, Critical Care: Canadian Nurses Speak for Change and The Gift of Death: Confronting Canada’s Tainted Blood Tragedy. His advocacy work has been honoured by a number of consumer health groups, including Safe Kids Canada, the Canadian Mental Health Association, the Canadian Alliance on Mental Illness and the Canadian Hearing Society.

Michael Adams is president of the Environics group of research and communications consulting companies, which he co-founded in 1970 and which today employ over 200 people in seven cities in Canada and the United States. Mr. Adams has written four Canadian bestsellers, including Fire and Ice, which won the 2003-2004 Donner Prize for the best book on Canadian public policy and was selected by the Literary Review of Canada as one of the 100 most important books ever published in the county.

His most recent book, Unlikely Utopia: The Surprising Triumph of Canadian Pluralism, focuses on the promise and challenge of Canadian multiculturalism. In his keynote, Mr. Adams will address Canadian multiculturalism and its relationship to injury prevention.

OIPC 2008, Blazing Trails: Exploring New Frontiers in Injury Prevention, will be held at the Courtyard by Marriott Downtown Toronto.

Visit www.oipc.org for more information on the conference, including to register or to exhibit at OIPC.