Building Capacity for Program Evaluation: The Health Communication Unit’s 10-Step Evaluation Framework
Building Capacity for Program Evaluation: The Health Communication Unit’s 10-Step Evaluation Framework.
August 26, 2008
10:00am-11:00am EST
Faculty: Mr. Robb MacDonald
Robb MacDonald has been a core consultant with The Health Communication Unit since 2005. He has a Masters degree in Physical Education and more than 12 years of independent consulting experience with the not-for-profit and public sectors. He has worked extensively with the literacy, employment and health fields in Ontario, assisting provincial and regional organizations develop, implement and evaluate their social marketing and communication programs. As a member of both the Communications and Rural Health committees with The Ontario Rural Council, Robb has a particular interest working with and advocating for rural- and northern-based communities.
The teleconference will introduce participants to The Health Communication Unit’s 10-Step program evaluation framework. The presentation will begin with an overview of key definitions and terms related to program evaluation, followed by an overview of the framework. Additionally, participants will be introduced to a case study so they can see how one organization applied the framework to their own program evaluation. The presentation will conclude with an introduction to additional resources available through The Health Communication Unit.
Session Materials - August 26, 2008