August 2008

Building Capacity for Program Evaluation

Building Capacity for Program Evaluation: The Health Communication Unit’s 10-Step Evaluation Framework

August 26, 2008

10:00am-11:00am EST

Faculty: Mr. Robb MacDonald.  Robb MacDonald has been a core consultant with The Health Communication Unit since 2005. He has a Masters degree in Physical Education and more than 12 years of independent consulting experience with the not-for-profit and public sectors. He has worked extensively with the literacy, employment and health fields in Ontario, assisting provincial and regional organizations develop, implement and evaluate their social marketing and communication programs. As a member of both the Communications and Rural Health committees with The Ontario Rural Council, Robb has a particular interest working with and advocating for rural- and northern-based communities. The teleconference will introduce participants to The Health Communication Unit’s 10-Step program evaluation framework. The presentation will begin with an overview of key definitions and terms related to program evaluation, followed by an overview of the framework. Additionally, participants will be introduced to a case study so they can see how one organization applied the framework to their own program evaluation. The presentation will conclude with an introduction to additional resources available through The Health Communication Unit.

Session Materials

  1. Outline
  2. Evaluating a Health Promotion Program
  3. Remembering When Case Study
  4. Presentation Slides
  5. Audio Recording Learning Series August 26

Updated August 13, 2008